Android wars areraging as rivalschallenge Google’sdominance

The phone in your pocket is probably an
Android device, and if you live in a western
country, it is almost certainly running the
Google version of Android and thus is bristling
with Google ’s services: Gmail, YouTube, Docs
and more.
The raw figures for Android’s market share
make it look as though Google dominates the
smartphone world: of the 301.3m smartphones
shipped in the second quarter of this year, 84.7
per cent were Android devices, up from 79.6
per cent in 2013, according to analysts IDC. But
those figures hide a more complex story about
how difficult it is to build an ecosystem and
bring customers into it.

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